Tuesday, April 21, 2020

Why Employers Are Paying More Attention to Resumes

Why Employers Are Paying More Attention to ResumesWhile the competition for a job is at its peak, hiring for positions in the US is likely to be even tougher because of an increasingly competitive job market. So it is important to keep up with the latest techniques and technologies that the companies use to assess the candidates, which will also help you in developing your own resume.In today's highly competitive job market, employers are likely to pay more attention to resumes that are written with due care and accuracy. Finding the right resume writing services in the UK can help you find the right kind of resume for the job in hand.Resume writing services in the UK are all about creating a strong resume that is attractive and professional. By highlighting your strengths and achievements, as well as showcasing the skills and accomplishments that you have acquired in the past, you will be able to highlight your biggest assets and enhance your personal brand. Of course, hiring an Eng lish writing service will also help you create a resume that is comprehensible to the hiring manager and can be understood by all the interviewers present. The job search and resume writing should go hand in hand.You can choose to hire the services of experienced professionals who have created resumes and cover letters for other job seekers before. This will give you an advantage over other applicants who are also out looking for work.They will ensure that you get the results you deserve for your resume and cover letter. You will be happy to know that they are experienced and qualified in handling all the aspects of these documents. They will use well-structured language to write the information you need to include in your resume.If you are just starting out in your career, it may not be too late to create a resume and cover letter for the job you are applying for. All you need to do is to send an email to the resume writing service requesting for a free consultation.In order to get the best results from the first consultation, it is important to remember that you must demonstrate that you are the most suitable candidate for the job. You must also state all the qualities you believe will be beneficial for the job you are applying for.

Thursday, April 16, 2020

Daylight Saving Time (DST) Why Does Everyone Hate It

Daylight Saving Time (DST) Why Does Everyone Hate It People hate daylight saving time. Like, really hate it. There are Facebook groups and Reddit threads for airing “DST”-related grievances. Ragging on the time change is one of the least contentious topics on Twitter â€" almost everyone agrees that’s its trash. Legislators in California and Colorado have even tried, unsuccessfully, to scrap the practice.   There are obvious reasons for the collective ire. For one, we lose an hour of sleep. And with that comes a darker morning and an earlier work day. These are all Really Sucky Things. But DST beef, it turns out, runs much deeper than REM disruption and commuting inconvenience. As you turn your clocks forward this Sunday, here are some more nuanced things to complain about.   It Causes Car Accidents The combination of lost sleep and scant light can be dangerous for drivers. Research shows that the transition into DST causes a spike in fatal car crashes every year. One study published last year in the American Economic Journal says the change is responsible for more than 30 deaths and $275 million in damage each year. Another study shows the bulk of those accidents occur the Monday following the spring shift, when drivers haven’t yet acclimated to the change.   It Complicates the Heart Research presented at the 2016 American Academy of Neurology’s annual meeting found that stroke rates in Finland are about 8% higher in the two days following both the spring and fall time changes. In the U.S., the number of heart attacks jumps about 25% the Monday following the spring change, according to a separate study â€" though, to be fair, there is a 21% drop in the number of heart attacks on the Tuesday after the fall change. It Makes Teens More Moody DST also has a unique pull on teenagers: A study in the Journal of Clinical Sleep Medicine found that adolescents in a clinical trial lost nearly three hours of sleep on the weeknights following the spring change, which lead to an “increased sleepiness and a decline in psychomotor vigilance, including longer reaction times and increased lapses of attention.”   Retailers Lose Serious Cash JPMorgan Chase found that debit card spending in Los Angeles drops 3.5% during the fall DST change. In the spring, when we gain an hour, spending rises only 0.9%. “In other words, DST inadvertently has a deeper and broader effect in Los Angeles on spending than a policy specifically designed to stimulate spending,” the study says.   It Messes With Babies

Saturday, April 11, 2020

The BrandTwist Are You Google, McDonalds, Or Rachel Ray - Work It Daily

The BrandTwist Are You Google, McDonalds, Or Rachel Ray - Work It Daily NOTE: This is a book excerpt with minor edits from You Know Everybody! A Career Girl’s Guide to Building a Network That Works by Marcy Twete. Julie Cottineau left her position as VP of Branding at Virgin in 2011 not only to become an entrepreneur, but also to help other entrepreneurs. She realized that the kind of branding expertise she could cultivate and access at Virgin simply wasn’t available to small business owners and others who couldn’t afford massive branding and marketing teams. The idea for her company, BrandTwist, came to Julie in an airport terminal (for my money, a much better place to brainstorm than a conference table). In the distance, Julie saw the McDonald’s golden arches on the tail fin of an airplane while she was running from gate to gate. She wondered, “What would it look like if an airline took on the brand persona of McDonalds?” Simple, right? She told me it would be “consistent, would provide good value, be family friendly” and all of the other brand traits we might associate with the golden arches. The golden arches and the plane turned out to be just a mirrored reflection of an airport McDonalds, but this “brand mirage” gave Julie the idea for her company and the signature twist she provides to her clients. You can begin to practice the BrandTwist as you look at corporations you easily interact with every day. What would it look like if Best Buy adopted some of the brand persona of Starbucks? Stores might get smaller, and production would get faster. They might consider being less sales oriented and more process oriented. Where Starbucks greets you with a big smile and a quick “get you through the line and out the door” mentality, Best Buy takes a longer sales process and browsing time into account. Could you fundamentally change its success by applying a completely different twist to its brand? Julie thinks so! And I agree. It’s All About YOU!? The BrandTwist Concept In Your Own Career Julie knew when she launched her business she couldn’t simply differentiate herself within the field of branding experts â€" there are just too many. Julie looked not to her own field, but to one far away from hers for inspiration â€" cooking. Her personal BrandTwist became Julie Cottineau + Rachel Ray. “Rachel Ray makes cooking fun. She stands out against all the other chefs because she’s accessible. She’s not too serious. She’s colorful. She’s fun. She has long hair! And above all, she has a ‘make it work’ mentality. Don’t have shallots? No big deal. Grab an onion!” Julie’s model of Rachel Ray’s brand inspired her to launch her business with a full infusion of fun and a dedication to accessibility. You don’t have to try to emulate Starbucks or Apple or McDonalds. You can get incredible brand inspiration from an individual whose brand truly shines â€" someone like Rachel Ray. Finding Your Own “Rachel Ray” Close your eyes and walk yourself through the statements you’d make about the brand you want to cultivate. How are you positioning yourself? What are your key skills and personal attributes? Then, begin to think through a Rolodex full of celebrities, high-level women in business, authors, and so on. Who pops into your head? Who might you want to twist your brand with to make you even more powerful? From there: List the brand traits that represent that individual. Make a second list next to that one of the ways you might incorporate those traits into your own brand. Find commonalities. Even if you’re a lawyer comparing your brand persona with Angelina Jolie, you might be able to find similarities between you to make your brand even more powerful (maybe you both love giving back and volunteering or you have a strange affinity for bad boys). Note these commonalities. The great news about these exercises is that you won’t need them forever. Julie Cottineau has created a brand phenomenally strong in itself, even without her Rachel Ray comparison. Before talking with Julie about this narrative, she and I had never met, but I’ve followed her BrandTwist blog for years. Before our conversation, I described Julie to my husband as someone who has a “fun approach to something that’s normally difficult to understand” and even remarked to him that her brand was “colorful.” Clearly, I hit the nail on the head with her branding promise and the persona she includes with it. I’d say Julie has reached her aspirational branding platform!? It takes time, though, so keep your own Rachel Ray around for as long as you need her! Watch This FREE Webinar! When we think about networking, we often think about mixers, events, conferences, and coffee meetings. While in-person networking is key to your success, you can also build meaningful relationships to enhance your professional networks by using various social media channels. In this session, Marcy Twete, founder of the Career Girl Network and author of You Know Everybody! A Career Girl’s Guide to Building a Network That Works, will lead you through the process of developing your professional brand online and using it to build the network of your dreams. The workshop will tackle the fine line between the personal and professional on Facebook and LinkedIn, using Twitter to develop friendships and become a thought-leader, and dive into lesser known social media channels specific to the nonprofit sector and other fields.   WATCH NOW ?   Photo Credit: Shutterstock Have you joined our career growth club?Join Us Today!